In 2012, the global incontinence and ostomy care products market was worth USD
11.50 billion. Rising aging population, increasing incidences of obesity and
mounting cases of unmet medical conditions of patients are few of the factors
driving the market demand.
Prevalent cases of incontinence, ulcerative
colitis, inflammatory bowel diseases, Chrohn’s disease, rising health concerns
and increasing patient awareness are some other factors leading to an increase
in the demand for incontinence and ostomy care products.
Increasing geriatric population is anticipated to
drive the overall growth of the incontinence and ostomy care products market.
As per the estimates of the World Health Organisation (WHO), global population
aged over 65 years is expected to rise from 780 million in 2010 to 975 million
in 2017. Thus, growth in geriatric population is expiated to result in rise in
target population. According to another report from WHO, women are found more
susceptible to incontinence compared to men. Therefore, women are expected to
dominate the customer base of the overall market.
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summary of this report @ http://www.grandviewresearch.com/industry-analysis/incontinence-and-ostomy-care-products-industry
Incontinence care products market revenue share by product, 2012
Further key findings from the study
suggest:
·
On the other hand, rising incidents of obesity,
high acceptance & awareness among men population is expected to propel the
growth of incontinence and ostomy care products market. As a result, the global
market is expected to be valued at USD 17.2 billion by 2020.
·
Presently cleaners, absorbents, deodorizers,
incontinence bags, clamps and urinals are widely used as incontinence care
products. Absorbents segment dominated the global market with market share of
more than 90 % in 2012 since, it is the most popular and commonly used product.
Introduction of user friendly, personalized and innovative absorbents coupled
with social acceptance of these products will drive the market growth
significantly. Therefore, absorbents segment is anticipated grow at the fastest
CAGR of 6 % during the period 2013-2020.
·
Ostomy care products mainly include skin
barriers, deodorants, ostomy bags, ilestomy and irrigation products and
urostomy bags. In 2012, ostomy bags held the majority of the overall ostomy
care products market with a share of over 70%. Rising prevalence of diseases
such as Chrohn’s disease, inflammatory bowel disease, coupled with rising
elderly population some of the primary factors boosting the growth of the
market. In addition, availability of improved products such as user friendly
and skin friendly bags are expected to fuel the demand for ostomy bags.
Colostomy bags was the leading segment with market share of around 37% with
market revenue valued worth USD 1.04 billion in 2012.
·
Based on the region, the global incontinence and
ostomy care market is segmented into North America, Europe, Asia Pacific and
Rest of the World. North America captured approximately 37% of the global
market share in 2012. Higher disposable incomes, increased awareness regarding
side effects of obesity, higher geriatric population in North America are the
major factors resulting in dominance of the region in the global incontinence
and ostomy care products market.
·
However, Asia Pacific is anticipated to show
fastest growth with CAGR of 7.6 % during 2013-2020. Large geriatric population
base in Japan and China, increasing social acceptance and rising popularity of
incontinence and ostomy care products in emerging economies including India and
China are amongst few factors driving the market growth in Asia Pacific. Key
competitors in the market are Unicharm Corporation, Kimberly-Clark Corporation,
Hollister Inc., Coloplast Corporation and SCA(Svenska CellulosaAktiebolaget).
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Grand View Research has segmented the global incontinence and ostomy care
products market on the basis of product and region:Incontinence and Ostomy Care Product Outlook
·
Incontinence care
·
Absorbents
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Incontinence bags
·
Others (clamps, cleaners, deodorizers, urinals)
·
Ostomy care
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Ostomy bags
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Colostomy Bags
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Ileostomy Bags
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Urostomy Bags
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Continent ileostomy Bags
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Continent Urostomy Bags
·
Deodorants
·
Skin barriers
·
Irrigation products
Incontinence and Ostomy Care Regional Outlook
·
North America
·
Europe
·
Asia-Pacific
·
RoW
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